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Section 01 // What this is

Independent directories for everyday home services in Singapore

Published rankings you can check. Rank cannot be bought.

We publish free, independent directories of Singapore tradespeople. The method is public, the listing set is re-checked monthly, and no business can pay to rank higher.

What we publish

Status is stated on every directory page and kept current.

Editorial masthead: stacked hairline rules with three labelled directory blocks
Section 02 // What we do

We publish the directory, and the method behind it

SG Heartland Guides is an independent publisher of Singapore service directories. We compile listings from public sources, score them from public customer reviews, and publish the whole method so anyone can check it.

Nothing here is for sale. Businesses do not pay to appear, they are not charged to stay, and no business can buy a better position. Ranking is featured-blind: the engine that builds a score cannot see whether a business has paid for anything, because it is never given that information.

We are new. The first directory launched in 2026 and the others are being built, so every directory page states its status plainly rather than implying a history we do not have.

Diagram: public reviews flowing through a published method into a single ranked column

Fig. 01 / Public reviews in, one published method, one ranked list.

Section 02 // The rules

Four rules, and where to check each one

01

The method is published

Scores are built from public customer reviews: how many, how recent, how they are distributed, and what reviewers say about the parts of the job that matter for that trade. All of it is written down.

How we rank businesses
02

Rank is not for sale

Ranking is featured-blind. The ranking engine cannot see whether a business has paid for anything, and no paid placement is offered today.

Editorial standards
03

The listing set is re-checked monthly

Closed businesses come off automatically at the monthly re-check. Scores move as public reviews accumulate, so a directory does not sit and rot.

How to read a listing
04

Listing is free, and so is leaving

No business pays to appear and none is charged to stay. Corrections and removals are free, with a five-business-day target for standard requests.

Corrections and removals
Coverage motif: one directory holding many planning-area tiles beside a scatter of thin repeated sites

Fig. 02 / One directory per trade, area coverage held inside it.

Section 05 // Coverage model

One site per trade, not one per neighbourhood

Singapore is one market. The same companies serve Tampines and Jurong in the same week, so a separate site for every planning area would list the same businesses over and over, and a reader would have to work out that the lists are identical.

Area coverage lives inside each directory instead, as area tags and planning-area pages. One place where a business's details live, one place where its score is calculated, one place a correction has to be applied.

Typographic method plate framed by double hairline rules
Section 06 // FAQ

Common questions

Can a business pay to rank higher?
No. Rankings are featured-blind — the ranking engine cannot see whether a business has paid for anything, and no paid placement is offered today. Scores are built from public customer reviews only.
Who added my business, and do I need an account?
Listings are compiled from public sources. You do not need to register, claim, or respond to anything, and nobody will call to sell you something. To change or remove a listing, email hello@sgheartlandguides.com.
Is being listed free?
Yes. Listing is free and staying listed is free. No business pays to appear and none is charged to stay. Corrections and removals are free too.
How do I correct or remove my listing?
Email hello@sgheartlandguides.com with your business name, the directory it appears on, and what is wrong. The target is five business days for standard requests, faster for legal ones. Removal requests are honoured and a removed business is not penalised.
Who is accountable
Typographic editor plate: monogram initials framed by hairline rules

Jacky LE

Editor, SG Heartland Guides

Jacky LE is responsible for the ranking method, the monthly re-check, and every correction and removal at SG Heartland Guides, the independent Singapore directory publisher founded in 2026. The role is accountable for keeping rank unbuyable and the method published and checkable.

  • Editorial independence policy owner (SG Heartland Guides)
  • Custodian of the published ranking methodology

Questions about a ranking, a listing, or the method go to hello@sgheartlandguides.com.