Corrections, disputes and removals

As a business owner, you know that keeping your public profile accurate is a constant task.

We understand that bad data costs you customers.

Recent industry studies reveal that 68% of consumers lose trust when they encounter incorrect business information online.

Let’s explore the exact process for corrections and removals across our independent Singapore service directories, so you can keep your local listing sharp.

What to send, and where for sg heartland guides corrections and removals

Email hello@sgheartlandguides.com with your business name, the specific directory it appears on, and what needs fixing. That is the entire process to correct business listing errors.

We do not require you to create an account, log into a portal, or pay a fee.

If a form is easier for you, the contact page sends a message directly to the same inbox.

Our team handles routine fixes without asking for proof of ownership.

Significant changes to your public identity will require a simple verification step. To process a major update or a removal request, please provide one of the following:

• An email sent from your official company domain.
• A link to your ACRA BizFile+ profile confirming the new details.
• A recent utility bill showing the updated registered address.
• A direct message from your official social media channel.

We usually find that a quick email from the company domain is the easiest method.

Keeping your details accurate is critical in Singapore. ACRA requires business entities to report changes to their registered office address or business activity within 14 days, and your public directory should reflect those updates just as fast.

How long it takes

Standard requests take five business days. This timeframe covers corrections to details, category changes, additions, and most removals.

We treat this five-day mark as a target to beat, rather than a fixed queue position.

Zendesk’s 2026 customer experience report notes that the industry average email response time sits at just over 12 hours.

Our team aims to exceed that standard by acknowledging your request almost immediately. The table below outlines our typical processing speeds for different situations.

Legal and urgent issues move much faster. If a listing breaches a court order, exposes personal information, or is defamatory, mention this in your subject line to jump the queue.

We guarantee a reply to every single inquiry.

Refusals are rare and generally happen only if an edit would make a listing less accurate.

If we decline a request, you will receive a clear explanation instead of a silent dismissal.

The three kinds of request

You can ask us to correct an error, dispute a score, or remove your listing entirely. Each path serves a distinct purpose for your business reputation.

Corrections

Send us what is wrong and what it should be. This covers a wrong number, a wrong trade category, incorrect service areas, an outdated name after a rebrand, or a listing merged by mistake.

We handle these requests easily, making them the fastest to resolve.

Singapore businesses rebrand and relocate frequently.

“Under Section 142(1) of the Companies Act, a Singapore-incorporated company must notify ACRA of a registered address change within 14 days.”

We encourage you to submit corrections to us the moment your ACRA BizFile+ record is updated. Your online listings must match this official data to prevent customer frustration.

Disputes

A dispute occurs when you want to dispute a directory score that you believe is mathematically or mechanically incorrect. It is highly beneficial to understand what we can and cannot adjust.

We can fix mechanical errors on our end. Please reach out if you spot any of the following technical glitches:

• Reviews attributed to the wrong branch location.
• A business placed in a completely unrelated trade category.
• A validity check or system aggregation that misfired.

Those are our mistakes, and we fix them promptly.

Adjusting a score simply because you disagree with a customer review is not something we offer.

Our scores follow public reviews closely. A directory that edited scores upon request would lose all consumer trust within a month.

Data supports this policy. The Ogilvy APAC 2026 Believability Index states that 92% of Singapore consumers silently disengage when they lose belief in a brand. Trust requires absolute transparency.

If the reviews are unfair, your most effective strategy is to reply to them directly on the platform where they sit.

Accumulating better reviews is the honest route, which our system will naturally pick up at the next monthly re-check. What the score can and cannot see is set out in what our scores do and do not measure.

If you suspect a competitor is actively manipulating reviews, please tell us. The process for handling that is described in how we handle fake and incentivised reviews.

Removals

Ask and you are removed. There are no conditions, no retention offers, and absolutely no exit interviews to remove my listing.

We want to state two things very clearly, because business owners frequently ask:

• No penalties: A removed business is not penalised. There is no red flag on your profile, no note explaining the absence, and no downgrade if you later ask to return.
• Permanent status: Removal is completely permanent until you instruct us otherwise, ensuring your business does not quietly reappear at the next monthly re-check.

Closed businesses do not even need to ask. They are removed automatically at the monthly re-check.

ACRA recorded over 60,400 business cessations in Singapore during 2025. Our automated checks cross-reference this public data to keep the directory clean, saving closed businesses the trouble of sending an email.

What happens after you send it

The sequence is short, and there are no stages you have to chase.

We follow a strict manual process to ensure accuracy. You get a human reply acknowledging the request, rather than an automated ticket number.

The volume of requests does not warrant an automated system, and a real person is going to handle the issue anyway. The steps are straightforward:

• We read it and confirm. You get a direct response from our team.
• We check it against the source. For a correction, we confirm the new detail against public records. For a dispute, we audit how the score was assembled to spot any mechanical misfires.
• We make the change and tell you. Corrections go live at the next publish rather than waiting for the monthly re-check. Removals are applied immediately.
• If we decline, we say why. A specific reason is always provided if a request is refused.

Our goal is to prevent a wrong phone number from sitting on your profile for another three weeks.

Refusals are rare, usually meaning the requested change would make a listing less accurate, like recording a trade category the business does not serve. You are always welcome to argue the point if we decline an update.

One expectation is worth setting clearly: we cannot act on requests we cannot connect to the business.

If you ask us to remove a listing from an unrelated address with no detail, we will ask for proof that ties you to the company. Without this basic safeguard, anyone could maliciously erase a competitor.

Two things this is not

This process is not a sales channel. Nobody will call you, no premium placement will be offered, and there is nothing to buy at any point in this workflow.

We maintain this as a structural rule rather than a simple courtesy, which is detailed in our editorial standards.

It is also not conditional on anything. Corrections and removals are completely free whether you are ranked first or last, and whether you have ever spoken to us before.

Local search data from 2026 indicates that 68% of consumers lose trust when they find incorrect business information online.

We want to remove all barriers to keeping that information pristine. If you are reading this because you found your business listed without being asked, start with if your business is listed.

That guide answers all remaining questions about automatic directory inclusions. Ready to fix your listing? Send your details to hello@sgheartlandguides.com today to protect your local reputation.